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For the blondes you create...

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For the blondes you create...

Shop Now

For the blondes you create...

Shop Now

For the blondes you create...

For professionals, blonde creation is the number 1 colour service. Be it regrowth, highlights, balayage, lightening foundations (for re-colouring) or simple lifting. The professional colourist is relied upon to produce outstanding lightening results for clients.

Shop Now

For the blondes you create...

Understanding the important role blonde creation plays for the professional colourist, it seemed remarkable no brand was solely dedicated to the art of blonde and lightening.
Until now.

Shop Now

For the blondes you create...

Blonde By Choice is the professional brand for blondes, offering products, inspiration, advice, trends and tips for hair colourists and experts looking to push lightening boundaries, whilst retaining their client’s hair health.

Shop Now

For professionals, blonde creation is the number 1 colour service.  Be it regrowth, highlights, balayage, lightening foundations (for re-colouring) or simple lifting.  The professional colourist is relied upon to produce outstanding lightening results for clients.

Understanding the important role blonde creation plays for the professional colourist, it seemed remarkable no brand was solely dedicated to the art of blonde and lightening. Until now.

Blonde By Choice is the professional brand for blondes, offering products, inspiration, advice, trends and tips for hair colourists and experts looking to push lightening boundaries, whilst retaining their client’s hair health.

Only 2% of the world’s blondes are natural! The rest are…

Put that into perspective, that’s 98% of the world’s blondes who are Blonde By Choice!

Consider that 98% of the world’s blonde population are walking the planet with lightened hair that was created not inherited! Stroll down the street and observe the blondes who pass you, nearly all will be Blonde By Choice!

Professional hair experts understand Blonde By Choice is more than just a hair depth. For us, blonde embodies tone, hue, technique, hair quality, hair texture. When a client chooses to be blonde, they are making an image decision to maintain that shade as time goes by. Think of how many people have made that move from (say) light brown to blonde as a teenager, then kept their definable blonde look throughout their lives?

Blonde By Choice is a statement
Blonde By Choice is a commitment
Blonde By Choice is an identity
Blonde By Choice is an artform!

The choice is yours…

Blonde By Choice is…
a statement.
a commitment.
an identity.
an artform!

The choice is yours…

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Blonde by Choice